Dickie's Digest - Questions, Landing Pages, Threads, Stimulus, and Glucose

Hey there, happy Sunday!

Let’s get right into it. Here are a handful of things from me this week:

• I hosted an AMA session on Twitter which was a bunch of fun!

• My most popular Atomic Essays were on overcoming impostor syndrome and the world’s best-kept secret.

• This week is the last week to sign up for the February Ship 30 for 30 cohort. If you are interested in joining the 175+ others building a writing habit in February, respond to this email and I’ll shoot you a code for $100 off.

That’s it from me! In this week’s Digest

• 📏 How will you measure your life?

• ✍🏼 How to write landing pages that convert

• 🧵 This week in Twitter threads

• 🎧 This week in podcasts

• 🧠 Tweet of the week

Have an epic week!

Dickie

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📏 How will you measure your life?

I came across this essay on Twitter, when someone linked it saying “stop what you’re doing and read this today.” When someone feels that strongly about an essay, I figure it’s worth my time.

And I’m glad I did stop and read it because this simple essay is one I will revisit time and time again.

In this speech to Harvard Business School graduates, HBS professor and author of The Innovators Dilemma Clayton Christiansen explores three questions:

1. How will you make sure you are happy in your career?

2. How will you be sure your relationships with your spouse and children are an enduring source of happiness?

3. How will you be sure to stay out of jail?

He then walks the listeners through five frameworks for answering these questions effectively:

• Creating a strategy for your life (to clarify #1)

• Allocating your resources (to prioritize #2)

• Avoiding the marginal cost mistake (to guarantee #3)

• Choosing the right yardstick (to make sure that after taking care of 1, 2, and 3, you have the right metric with which to judge the success of your life)

I found this to be a powerful 10-minute read. I think you will as well.

Read more: How will you measure your life?

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✍🏼 How to write landing pages that convert

If you are currently building or selling a product of any kind, stop what you’re doing and read this master class in copywriting. And if you aren’t building or selling anything (which you should be), bookmark this page and come back to it later.

We used this strategy to rework the Ship 30 for 30 landing page, and we’re already seeing results.

The framework breaks down 10 simple steps when creating your landing page

1. Explain the value you provide (title)

2. Explain how you’ll create it (subtitle)

3. Let the user visualize it (add in a visual)

4. Make it believable (demonstrate social proof)

5. Make taking the next step easy (with a call-to-action)

6. Make the value concrete (demonstrate value + answer their first objections)

7. Give more social proof (because buying things others have already is easy)

8. Answer FAQ’s (that you curate yourself and give good answers to)

9. Repeat your call to action

10. Leave a founder’s note about why you built the product and what it means to you

The post shows every product out there using this framework (and the results speak for themselves.)

And if you haven’t read anything else from Harry at Marketing Examples, his website is a goldmine

Read more: How to write landing pages that convert

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🔥 Last week’s most popular link

• How to interview your parents [HIGHLY RECOMMEND]

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🧵This week in Twitter threads

Here’s a new section of the Digest! I want to start highlighting the best threads on Twitter, so expect at least two or three here every week.

• Greg Isenberg with life tips from five billionaire interviews

• Julian Shapiro on building a writing habit

• Austin Rief on 10 insights from founding and selling Morning Brew

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🎧This week in podcasts

• The All-In Podcast: Inauguration, $1.9T stimulus, and recalling Gavin Newsome

  My favorite podcast at the moment. These guys drop nothing but truth time and time again. And it’s a refreshing exit from the echo chamber given each guy has a unique perspective. I loved Chamath’s bullish outlook on the future of US manufacturing, innovation, and government productivity.

• Levels CEO Josh Clemente on the Pomp Podcast

  I’m currently wearing a Levels continuous glucose monitor, learning more and more about optimizing my diet, sleep, energy, and exercise. The insights just in the first two weeks alone have been incredible. This conversation between Pomp and Josh is a masterclass in first-principles thinking. Josh used to work at SpaceX, working closely with Elon. You can hear just how simply he views the world, and the results speak for themselves.

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🧠 Tweet of the week

Dickie Bush 🚢 @dickiebush

Four game-changing habits I've picked up in 2021: • 90-minutes in the morning with no phone • HRV-mindfulness training to get back into meditation • Interstitial journaling for mindful productivity • Reading fiction for bed What have you started doing in 2021?

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Thanks for reading!

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